photographer: j bilhan
director: tyler swanner
field producer: louis lewis executive producer: cyberlarge, formation
camera and tech: wes sumner bts: jude m.c.
sound: alex altman
video editor: jakub blank
to prepare for the
launch of the victoria beckham collaboration with reebok and shaq, our team worked with m&c
saatchi to produce photo and video content for social and
web. the concept was simple, the clear height difference was a factor, to solve
this we placed victoria on apple boxes, deciding to show and tell our solution.
so, one afternoon at pan pacific park in mid-city los angeles, we all spent
some time building what you see here